Ecommerce store benchmarks
Verified medians for real Shopify and WooCommerce stores: revenue, margin, and asking multiple by category and platform. Figures publish once a segment has at least five verified stores, so every number below is backed by real, MerchantFlow-verified data.
Not enough verified data yet
We don’t publish a benchmark for All stores until at least 5 stores have verified their revenue — currently 1 of 1. This keeps the numbers honest and protects individual stores from being identified. Check back as more stores verify, or estimate a value with the calculator.
Benchmarks by category
| Category | Stores | Median rev/mo | Net margin† | Asking multiple | Avg growth |
|---|---|---|---|---|---|
| Outdoor | 1/1 | Not enough verified stores yet (need >= 5) | |||
Benchmarks by platform
| Platform | Stores | Median rev/mo | Net margin† | Asking multiple | Avg growth |
|---|---|---|---|---|---|
| Shopify | 1/1 | Not enough verified stores yet (need >= 5) | |||
How these benchmarks are calculated
Figures are medians (and average growth) across non-archived listings, segmented by category and platform. We publish a segment only when it has at least five verified stores, so thin segments can’t mislead or identify an individual store. Revenue, orders, and growth are MerchantFlow-verified; net margin is self-reported (marked †) and should be confirmed in due diligence. Money medians use USD-denominated stores so a cross-currency median can’t distort the figure. See our methodology for more.
Want to value your own store? Use the valuation calculator or browse stores for sale.