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Shopify ecommerce store benchmarks

Verified revenue, margin, and multiple benchmarks for Shopifystores. We’ll publish medians here once at least five Shopify stores have verified — see how the figure is built below.

Not enough verified data yet

We don’t publish a benchmark for Shopify until at least 5 stores have verified their revenue — currently 1 of 1. This keeps the numbers honest and protects individual stores from being identified. Check back as more stores verify, or estimate a value with the calculator.

These figures are medians across verified Shopify listings, published only when the platform has at least five verified stores. Revenue and growth are MerchantFlow-verified; margin is self-reported. See the Shopify leaderboard, all ecommerce benchmarks, or value your own store.

Frequently asked questions

What revenue do ecommerce stores make?

Ecommerce store revenue varies enormously by category, platform, and maturity. TrustProfit publishes live benchmark figures — median monthly revenue, margin, and asking multiple — drawn from verified Shopify and WooCommerce stores; see the benchmarks pages for current numbers and sample sizes.

Where can I find verified ecommerce benchmarks?

TrustProfit's benchmarks pages aggregate verified metrics from real listed stores into medians by category and platform, each shown with its sample size and an as-of date. They draw only on MerchantFlow-verified revenue, with self-reported figures labelled separately.

How are TrustProfit's benchmarks calculated?

Benchmarks are medians — plus average growth — computed from verified, non-archived listings, segmented by category and platform. Segments with fewer than five stores are suppressed to avoid misleading or identifying figures, and money figures use a single currency so the medians stay meaningful.