Ecommerce calculators

Free tools to value, price, and stress-test an ecommerce business, built on the same metrics TrustProfit uses to rank and value real Shopify and WooCommerce stores. No sign-up required.

Valuation

Ecommerce valuation calculator

Estimate what your store is worth from its annual profit.

Revenue multiple calculator

Turn an asking price into a profit multiple, with a verdict.

SDE calculator

Seller's discretionary earnings + a valuation range.

Unit economics

Profit margin calculator

Gross and net margin from revenue, COGS, and expenses.

Average order value (AOV) calculator

AOV from revenue and order count.

Break-even ROAS calculator

The ROAS at which your ads pay for themselves.

Marketing

CAC calculator

Customer acquisition cost from spend and new customers.

LTV calculator

Customer lifetime value on a profit basis.

LTV:CAC ratio calculator

Is your growth profitable? Aim for at least 3:1.

Deals

Escrow fee calculator

Escrow.com fees and the buyer/seller split.

Net proceeds calculator

What a seller takes home after fees.

Want real numbers instead of estimates? See verified ecommerce benchmarks or browse the M&A glossary.