How does TrustProfit verify a store's revenue?+
Verified stores connect their Shopify or WooCommerce account to MerchantFlow through an OAuth handshake. Metrics — revenue, orders, average order value, and month-over-month change — are then imported directly from the platform and refreshed by a twice-daily scheduled sync. Until a store connects, its numbers are self-reported.
What does the valuation multiple mean?+
The multiple is the asking price expressed as a ratio of the store's annual profit. A 3x multiple means the asking price is about three times trailing twelve-month profit — the quickest way to compare how aggressively two stores are priced.
How does the ranking work?+
Stores are ranked by monthly revenue by default. You can re-sort the leaderboard by profit, margin, biggest movers, lowest multiple, or newest listings, and ranks recompute automatically as verified metrics update.
Why are some stores listed anonymously?+
Sellers can list anonymously to protect their brand while testing the market. The real name and domain are masked behind a verified- handle until a buyer submits an offer and both parties sign an NDA. Identity, domain, and full profit-and-loss detail unlock only after the NDA executes.
How do I make an offer on a store?+
Open any store that is For Sale or Open to Offers and click Make an offer. Offers are non-binding and start a private thread with the seller. For anonymous listings, submitting an offer also requests the NDA that reveals the seller's identity.
How do I claim and verify my own store?+
On your listing, use Verify with MerchantFlow. You federate from MerchantFlow, which proves you own the store and flips your listing from self-reported to verified, pulling in live metrics automatically.
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