For buyers
TrustProfit is where you find and acquire ecommerce stores with revenue you can actually trust. Discover brands ranked by performance, vet verified numbers, and close through escrow.
How buying works
1. Discover stores ranked by revenue
Browse the leaderboard or filter to stores for sale by platform, category, and revenue. Every store is ranked on real performance, so you spend time on brands that match your thesis instead of sifting through listings.
2. Vet verified metrics
MerchantFlow-verified stores show live revenue, orders, AOV, and month-over-month change pulled straight from Shopify or WooCommerce, not a seller’s spreadsheet. Treat verified live metrics as authoritative and confirm self-reported profit during diligence; our methodology spells out exactly what each badge means.
3. Make an offer
Open any store that is For Sale or Open to Offers and submit a non-binding offer. That opens a private thread with the seller where you can ask questions, counter, and negotiate.
4. Sign an NDA to unlock identity
For anonymous listings, submitting an offer also requests the NDA that reveals the seller’s identity, domain, and full profit-and-loss detail, disclosed only to you, only after the NDA executes.
5. Close safely through escrow
Acquisitions settle through Escrow.com. Your funds are held while assets transfer and only release once the handover is confirmed, so neither side is exposed.
Common questions
What's the difference between verified and self-reported metrics?
Live metrics (revenue, orders, AOV, and month-over-month change) come straight from Shopify or WooCommerce via MerchantFlow and carry the verified badge. Profit and margin are self-reported: they depend on the seller having connected all of their COGS, shipping, advertising, and fee data, so confirm them during due diligence.
How do I make an offer on a store?
Open any store that is For Sale or Open to Offers and click Make an offer. Offers are non-binding and start a private thread with the seller. For anonymous listings, submitting an offer also requests the NDA that reveals the seller's identity.
How is the estimated fair valuation range calculated?
TrustProfit applies a profit-multiple band — currently about 2.4x to 3.8x of trailing annual profit — to produce the low-to-high estimated fair range shown on each listed store. It is an automated estimate to frame negotiations, not a formal appraisal.
Why are some stores listed anonymously?
Sellers can list anonymously to protect their brand while testing the market. The real name and domain are masked behind a verified- handle until a buyer submits an offer and both parties sign an NDA. Identity, domain, and full profit-and-loss detail unlock only after the NDA executes.
Is my identity protected during a deal?
Yes. For anonymous listings your identity stays private until an NDA is executed, and acquisitions move through Escrow.com before any assets or funds change hands.